| As China's macroeconomic trends continue to be strong, continuous development of the insurance industry, the premium income of life insurance products is also increasing, but people seem to ignore the widespread cancellation rates rising, especially in the context of rapid development of the Internet in the background, propagation velocity of negative information and sometimes even faster than positive information, seriously affect the normal operation of life insurance companies, insurance regulators also put forward higher requirements, so life insurance products cancellation phenomenon had attracted people's attention. In reality this background, this paper analyzes the factors which have cancellation, but when the life insurance companies focus on the capital market volatility in order to improve the quality of new life insurance products and insurance regulators and others to help.In this paper, the use of comparative analysis, chart analysis start from qualitative and quantitative point of view the factors affecting the Chinese life insurance company cancellation analyzed. First, from the present situation to start cancellation life insurance market, a detailed analysis of the general characteristics of the life insurance industry, insurance market perspectives, with the chart analysis, comparative analysis and depth factors that may affect life insurance products cancellation. The next factor that may affect the qualitative research, because from exogenous macroeconomic environment, the entire life insurance market, as well as endogenous life insurance companies, the insured. In addition, taking into account the recent years, China's economic transformation in the monetary policy and fiscal policy adjustments may also affect the cancellation of life insurance products, in particular to improve the capital market, and the impact of financial products, the last article from the life insurance company, insurance regulation, the applicant proposes three levels of prevention and Counter-measures.Most of the literature research method is usually from the main square of different life insurance companies cancellation rates, and characteristics of China's life insurance market as a whole come from the industry trend to start two research methods. Such methods, however the degree of economic development of the local Chinese market differentiation ignored, the paper considering different regions differentiate sales promotion analysis and recommendations needs of customers. In addition, this paper by drawing on literature currently have a method, while adding China's life insurance market characterized cancellation rate of product structure, gradually increasing high cash value of life insurance products in 2014 after weakening insured constraints, in addition to high-value cash the wholesale cross in bancassurance sales channels accounted for the increase, and an increase in the proportion of elderly insured will affect the cancellation rate. Whether made in the proposal on policy loans, without losing the value of insurance provisions and other innovative, value-added services like life insurance contract to the policyholder effectively solve practical problems; innovation and pension insurance products, from the actual demand, increase psychological policyholders loyalty, thus reducing lapse rates; and high-value products, cash premium volume control.Therefore, this article focuses on the present situation of research, it is recommended for a certain amount of innovation, and multi-angle analysis of the status quo, hoping to draw more accurately the status quo and influencing factors of China's life insurance market phenomenon surrender surrender. Both can make management of risk in the insurance company cancellation risk and thus stable operation, but also conducive to the insurance regulatory, benefit the entire insurance industry healthy and stable development. |
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