The Design And Practice On Equity Financing Scheme Of Dalian JIERUI Company

How to solve the financing problems of SEMs(small and medium-sized enterprises) and to improve the capacity for sustainable development has become a key to promote the development of private economy. It is also necessary for expanding domestic demand, maintaining a sustained, rapid and healthy development of the national economy and achieving the goal of building a well-off society. Due to small size, simple structure, imperfect governance mechanism, most SMEs lack of core competitiveness, innovation ability, strategic awareness, good strategic planning, and blind expansion other constraints, It is difficult for SMEs to raise the necessary funds by conventional way such as bank loans in time, therefore it is inevitable to miss opportunities for economic development and some projects with good prospects for development cannot be implemented. Typical enterprise case and analysis have theoretical and practical significance so that SMEs could improve corporate governance and financial management, choose rational financing way, adjust the financing structure, arrange the proportion of rational distribution of debt financing and equity financing, reduce financing cost scientifically, thereby increasing SMEs profit margins and market competitiveness.In this study, we selected Jierui company as object, and used standard research and case research methods, qualitative analysis and quantitative analysis, firstly introduced the theoretical basis of the financing and the National Equities Exchange & Quotations, and then discussed the theoretical and practical aspects of this article selected case Dalian Jierui company. This article aimed to resolve the financing problem of Jierui company at the same time provided a reference for SME financing. By analyzing operations and financial condition, finding the financing gap, while going through the finance experience to make a retrospective analysis of the main reasons of financing difficulties generated by the company and then make a choice according to available financing plan. At last according to the cost of Dalian Jierui actual financing methods, enterprise life cycle and financing feasibility analysis, concluded that the various financing methods for assessing the risks and benefits, and to design appropriate scheme. At the time of SMEs adapt to the path of financing. Firstly, it is clear that the difficulties of SMEs financing are variable, to resolve this problem must be combined the actual theory with the characteristics of the financing program. Secondly, it is necessary to standardize management, improve internal structure and enhance SMEs’ credit in order to use financial capital rationally and effectively. In particular, we should pay attention to the financial status of the company, arrange the capital structure reasonably and combine the past financing process. Cultivate professional financing team, and actively expand the financing channels to meet the enterprises in the development process, personnel to better serve the SMEs. The design of the financing plan should base on the principles of income and risk matching, the principles of reasonable capital structure, the principles of calculate the appropriate term of financing period and the principle of control. Dalian Jierui company financing plan design: short-term directional add-issuance and obtain credit, medium-term financing plan: SMEs’ private security, pledge of Stock Rights, merger and acquisition, the future financing plan: transfer.