Research And Design Of Marketing Management Information System In Electric Power Enterprise

Information resources has become an important resource form of social development and market competition. A variety of systems related to information collection and processing are also being applied to practice, especially in industries closely related to life, the effective collection and processing of information can be Let the replacement for the customer and the community to provide services.Throughout the development of basic industries, power industry and related services in China, the rapid development of the national economy and public demand, the marketization of the power industry and the marketization of services are constantly affecting the development of power enterprises. The State Grid Corporation and the power supply enterprises at all levels are in the information processing and related services to improve research and innovation. With the new generation of network technology applications, such innovation and service improvement is entered a climax.How to use information technology and software technology to provide a better information platform for electric power service has become the focus of power enterprise service innovation. At present, the power production and management of a higher degree of information, new information technology innovation and application focused on the power of marketing links, that is, for all aspects of marketing to establish the corresponding automated collection, transmission, collation, analysis,feedback, Marketing information and market information, so as to provide services for power marketing decision-making and management, to further effectively adjust the power products, design and innovative marketing model, products, in order to ensure the benign operation of the electricity market, making the product more Personalization in order to effectively optimize the sales of power products, and promote the promotion of low-carbon power production and sales, so as to serve the country's low-carbon strategy.In view of the above requirements, this paper will analyze the management information system of electric power marketing from the point of view of software technology, try to study the power marketing information management system adapting to our company, from the point of view of electricity market and company operation, apply the basic theory of software engineering and The paper studies the existing system condition and management demand, and tries to design the project system from the demand, combining with the theory of system design and the method of architecture. In the design, the full analysis and study of existing power marketing links in the type of information and functions, the basic aspects of power marketing analysis, a clear meter reading, accounting, billing, measurement points, information integration should become Power marketing aspects of the focus, and its detailed study to set the system requirements, and then for the entire system design to provide a clear idea and direction. The paper tries to design and implement a system model which integrates the functions of information gathering, information processing,customer management and enterprise management for the power enterprises to help realize the combination of the marketing system and the marketing management of the power enterprises and to enhance the service ability of the power enterprises to the maximum extent.