Research The S. Custom Furniture Enterprise's Business Model Innovation

In recent years, the development of China's furniture industry results into a sluggish state,because of the market competition and the serious homogeneity products,even the finished furniture industry is entering a recession, but the custom furniture industry pattern-based such as the whole cabinet industry and the custom closet industry, is having a vibrant scene, about 20% of the average annual rate of growth, however, such a good momentum doesn't eliminate the existing concerns of custom furniture enterprise in the Internet Age. While the custom furniture practitioners who know best about the practice of experiential business, but facing the impact of emerging internet thought and electronic business model, is still at a loss or even a panic, because most of them think that products which have so complicated details and need to customized, is almost impossible to "shock" the Internet. However, in 2015 the custom furniture sales of electronic commerce had exceeded 10 billion yuan, with the emergence of some star brands, such as a tech company called S, and its influence and sales with the innovation were more than the majority of enterprises for decades.This article is the case in a changing business forms, consumer groups, consumption habits, through to research the history and reality of the representative of the new model custom furniture enterprise for S, to sum up the business model innovation and core elements of innovation such as technology, information, talents and entrepreneurial gene, to elaborate competitive advantage; then to further clarify the revolution of the S. enterprise not only in the channel, terminal, communication, and payment, but also in the time, space, media, and relationships in the business ecosystem; meanwhile, also to put forward the internal problems and the external challenges;then to qualitatively and quantitatively analysis and give the constructive solutions and the development of positive countermeasures in the hope of the S to seize the trends and opportunities, and get better and faster, but also in hope to give the real inspiration and the guidance path to help the traditional custom furniture enterprises to achieve transformation, and avoid detours or less detours!...