Research On The Marketing Strategy Of The Custom Furniture Matket In The Xinya

As people’s living standard is increasing day by day, living and office conditions continue to improve, the market demand for furniture also continued to expand. The finished product furniture furniture is from traditional, follow the international trend, gradually moving towards personalized custom furniture. In the domestic economy high speed development, people’s living standards improved steadily, and international market demand and transfer under the background of furniture industry, furniture industry in China will usher in a new high-speed development period, the custom furniture has entered into the phase of highlighting, rapid outbreak. How to deal with the fierce market competition, to overcome the problems restricting the development of custom furniture enterprises, is an urgent problem in the custom furniture enterprises. At present,most of China’s custom furniture enterprises in the market economy under the conditions of marketing functions to lead and integrate the other functions also insufficient understanding,there is no set up scientific and rational marketing strategy, the lack of marketing strategy for custom furniture company guidance, the custom furniture enterprises in market competition to follow, from side to side is often happened. Xin ya furniture as object, therefore, to build scientific and reasonable custom furniture enterprise marketing strategy research framework, to promote xin ya custom furniture enterprise rapid, healthy and sustainable development has important practical significance.In this paper, the main content is as follows: first of all, on the basis of relevant theories of marketing strategy, combined with the actual situation of xin ya furniture to xin ya custom furniture products analyzed the marketing environment, combined with the marketing environment analysis of xin ya furniture customization product marketing strategy choice; Then this thesis to xin ya furniture product marketing strategy to establish evaluation system and the evaluation results are analyzed, and on this basis, the product strategy, price strategy, channel strategy, promotion strategy and network five aspects made the marketing strategy of targeted measures; Finally, this paper presents a xin ya furniture custom furniture product marketing implementation safeguard measures, to ensure the smooth implementation of marketing strategy.Based on xin ya custom furniture enterprises marketing strategy as the research content, aiming at xin ya furniture furniture enterprises develop more appropriate marketing strategy, in the increasingly competitive furniture market constantly improve their own marketing management,lay the foundation for the development of xin ya custom furniture enterprises; At the same timealso help xin ya custom furniture enterprises to more accurately grasp the development status of its own, is xin ya custom furniture enterprises from the perspective of marketing to promote their own development to provide the reference and reference.