The Research Of Marketing Strategy About Unionpay's Finance Website

Accompanied by the changes of “new normal” of China's economy,continuous deepening of financial reforms,Internet-enabled finance,inclusive development plays an important role in supply-side structural reform of China's economy.Domestic banks,various kinds of financial institutions and third-party payment companies extend from payment services to Internet-based financial services,and they offer diversified financial products to target users through constructing financial platforms.China UnionPay,as a bankcard organization,boasts the natural advantage of integrating resources of the suppliers and demanders of financial products.Internet-based finance platform of China UnionPay,needs to employ scientific and effective marketing mode to win a place in domestic Internet-based financial market.This paper adopts market investigation method and comparative research method to survey and compare such various types of business entities as domestic third-party payment companies,online stores,social networking,direct banks,analyzing the developing status and trends of current Internet-based financial market.This paper adopts comprehensive analysis method to describe the trouble spots and opportunities of marketing of China UnionPay finance platform.Besides,this paper puts forward the marketing ideas of China UnionPay finance platform,by making analyses from multiple perspectives.In order to conform to the developing trend of market,this paper designs the marketing strategy of finance platform with the characteristics of China UnionPay,which is significant in elevating individual user stickiness of China Union Pay Card.Furthermore,it also plays an indispensable role in creating financial value for business users and competitive advantages for China UnionPay in Internet-based financial field.Financial cooperation resources of UnionPay are integrated effectively through marketing strategy,opening up online and offline resources of businesses and users.That is how China UnionPay extends the advantages of fund payments,capital settlements and turnovers to the vast world of Internet finance.