The Case Study On The Co-brander Credit Card Between State Administration Of Taxation And Commercial Band Of G Bank

Credit card,as a tool of personal credit payment,is one of the financial businesses which is the rapidest development of the financial market in the worldwide.It has an important function of credit and payment,and also plays an important role in today's economic life.Because of its advantaGes,Credit card has been widely used in the world.Co-branded credit card is an important part of credit card products,and the development of the credit card.In this paper,we take commercial bank G bank as an example,in the fierce competition in today's credit card industry background,G Bank proposes innovative product – the credit card of state revenue and G bank,to meet the need of part hi Gh-quality customers,and throuGh the customer subdivision,G Bank offer hiGh-quality customers with hi Gher credit limit,more flexible installment repayment options and more humanly way of value-added services.This paper is composed of six sections: The first section is the introduction,which simply discussed the backGround,siGnificance of this topic,research methods and ideas,the framework and content of this paper;The second section is the basis of relevant theories,simply discussed financial product innovation theory,the theory of financial credit,differentiation strateGy theory and the theory of market analysis,then,Based on the theory of the financial product innovation,this paper Gives a brief introduction the credit card market;The third section analyzes the current development of G Bank credit card business in recent years,introduces the G bank manaGement,analyzes the existinG development problems of G bank's credit card business,introduces the oriGin and development status of joint credit cards,and take it as a backGround,pointinG out that in the present case it is necessary to issue the co-branded credit card;The fourth section of this paper is talkinG about the market situation of credit card,includinG macro situation,internal situation,market competition situation,which focusinG on market competition and noted the advantaGes of G bank;The fifth section introduces the feasibility analysis of product development and market development of credit card about G Bank,describes an overview of the credit card,analyzes the backGround of the co-branded credit card,and points out the feasibility of the development of the credit card;Besides,in market development,this section carried out the credit card market seGmentation analysis,competitor analysis;the proposed strateGies in credit card marketinG manaGement and risk prevention aspects;The sixth section is the conclusion and prospect of this paper.This paper Gives a new perspective of commercial bank credit card product innovation,helps speed up the transformation of the credit card business,expands the scope of cooperation joint credit card,and improves accurate service of commercial banks in the future.