Business Plan Of E&C Custom Interior Decoration Service

With the domestic economic situation changes,and in recent years China real estate policy,market and public opinion in the event of multiple suppression,as the downstream industry is closely related with the real estate industry,Home Furnishing decoration retail industry is facing unprecedented difficult environment.The spending habits of Chinese people do not buy a house is not decoration,soft outfit retail market has been dismal harsh reality lie in front of the size of retailers.In such an environment,Enterprises need to be accurate positioning and the right marketing strategy,and thus to give more effective market competitiveness and differentiation characteristics.This is for the E&C software installed private customized services to write a business plan,from the project introduction,project planning,project development environment analysis,market analysis,financial analysis,risk control and other aspects of the E&C software installed private customized services for the detailed analysis and overall planning.Hope that through the analysis of the business plan is introduced,so that the project can be carried out smoothly and get a good return on investment in the domestic market,in order to achieve 5 years to expand the medium-term goal of the overseas market,shows that the project is feasible in both economic and social benefits.First of all,the paper uses PEST model to analyze the macro environment of E&C soft outfit private custom service project,and draws the policy,economic,social and technological environment that the project is facing.Using five forces model analysis for the competitiveness of the industry,SWOT analysis method to analyze the possible threaten strengths weaknesses and external opportunities,the implementation of this project,and the project should adopt the growth strategy.Secondly,the use of STP marketing for the project market analysis,a clear target customer groups,market positioning and marketing strategy.Finally,the project's economic and risk are demonstrated.According to the research,the E&C software installed customized service facing the policy,economic,social and technological environment is very favorable,the competitors of the same industry competition strength,small customers and suppliers bargaining ability is very weak,and the potential entrants threat of substitutes is small,should adopt the growth strategy in the positioning of the type;should choose a higher level of economic development in Beijing,Shanghai,Guangzhou,Shenzhen,the four first tier city project as the main target market,target customers for the high-income sectors of society;in the economic risk and demonstration project,this project demonstrated the very significant economic benefits.At the same time,the main risk factors of the project is the price,the overall risk level is low and controllable.In general,this project is a good project with high income,low risk and strong feasibility.