XX Company Blood Glucose Testing Management Services Business Plan

This article is written for XX company blood glucose management services business plan,respectively from the project and product introduction,development planning,internal and external environment,market demand,market operation plan,financial budget,project economic feasibility assessment and risk control.Hope that through this project business plan in detail,it successfully raised to 40 million yuan of funds of project startup.It can make this project in the domestic market of marketing and operations work smoothly,and provide investors with considerable return on investment,and win more goals for achieving good social and high economic benefits.In recent years,China has gradually transition to the aging society,the number of diabetes is surging.Domestic blood glucose detection technology and methods is relatively backward,the advanced intelligent blood glucose detection tools and technology themselves market demand is bigger.With the rapidly development of domestic mobile medical equipment and IT technology transformation and upgrading period,This project has good prospects for development.XX company blood glucose testing management services project provides diabetes with the hardware Bluetooth glucose meter,software APP and the blood sugar data management system.These products and services can effectively meet the demand of the domestic market,to achieve convenient blood sugar data storage and sharing.This project adopts the differentiation marketing strategy and chose a higher level of economic development area in Beijing,Shanghai,guangzhou and shenzhen these four first-line cities as the main target market of project,and the core of these cities radiation area as complementary market.Within the scope of the market location,using the 4p marketing strategy the project product can quickly open the market,improve product visibility and reputation.XX company regards leading mobile medical development as its mission,which is committed to provide the high quality and price competitiveness product for the patients with diabetes.At the same time,the company set up marketing work incentive and control mechanism,in order to attract and motivate the technical personnel.The project needs the registered capital 40 million yuan,the initial capital mainly comes from investment in risk investment,the company founder,and technology personnel.Using the capital asset pricing model(CAPM)to get the cost of capital is 9.42%;On this basis,the net present value method and internal rate of return method is used to economic feasibility assessment for this project.Visible,the objective of the economic benefit is significant.All in all,this paper argues that XX company blood glucose management service project is a high yield,low risk and feasibility of project.