Research On Cultural Tourism Development Of Naxi Hand-made Paper

With the improvement of living standards,people are not longer required to travel to simple landscape,cultural tourism with its rich cultural resources and unique cultural connotation,become a popular new way of travel.China's rich intangible cultural heritage has gradually become an important resource for the development of cultural tourism.In the development of cultural tourism,the most important part is the cultural symbol refinement and product redesign,the transformation of cultural resources into cultural tourism products.In the development of cultural tourism in Ethnic Minority Areas,various forms of national cultural resources are excavated,one of the representative is a traditional handicraft,because of its strong participation,rich cultural connotations and other characteristics to be exploited,however,there are many problems in the development of cultural tourism.The handicraft of Naxi nationality is the representative of the progress of Naxi civilization,it's the Dongba culture classics heritage has been relying on the carrier,it is a window for people to understand the culture of the Naxi Nationality.With the development of cultural tourism in Lijiang,Naxi manual papermaking technology also joined,but the impact of many factors,the development of cultural tourism in the handicraft of Naxi nationality is still in its infancy,in the transformation of cultural resources into cultural tourism products,intangible cultural heritage protection and inheritance and other aspects of the problem.Based on the background of the development of cultural tourism in Lijiang,taking the manual papermaking technology of Naxi nationality as the research object,this paper analyzes the present situation of the development of the cultural tourism of the handmade paper making technology,it is divided into four chapters.The first chapter mainly introduces the development history and artistic aesthetic value of the handmade paper making technology,Ethnic identity value,value of scientific research and commercial development value.The second chapter from government policy,tourism market resources,production of intangible cultural heritage protection needs,several aspects of the Naxi cultural resources rich cultural tourism development on the art of papermaking.In the third chapter,the author introduces the current situation of the development of the cultural tourism of the handmade paper making technology,and summarizes the existing problems,including the lack of a reasonable overall planning,product innovation,lack of product experience,product marking is not in place,etc.Based on the existing problems and the actual,the fourth chapter puts forward some suggestions for further improvement.