The Digital Design Practice Of Xiangxiu Under The Backgroud Of "Non-heritage And Cultural Tourism"

As one of China's "Four Famous Embroideries",Xiang embroidery was selected as the national intangible cultural heritage list in 2006.In recent years,the combination of Hunan embroidery and cultural tourism will be an important measure to promote the development of Hunan embroidery with the constant attention of the state to the protection of the intangible cultural heritage and the continuous warming of the cultural tourism industry.First of all,this thesis analyzes the development status of intangible cultural heritage and cultural tourism in our country,and the innovative research in the protection of intangible cultural heritage,summarizes the development trend of the protection of intangible cultural heritage in the upsurge of cultural tourism in our country,in order to find suitable for Hunan embroidery.The development of intangible cultural heritage from cultural resources to cultural tourism products.Secondly,this thesis puts forward some problems in the development of Xiang embroidery industry through the development history,industrial value and the current situation of the development of Xiang embroidery.Based on these problems,the development trend of the combination of the development of Hunan embroidery industry and cultural tourism is discussed,as well as the great social environment of the innovative protection of the intangible cultural heritage and the warming of cultural tourism in China.Through the study of the above contents,we finally put forward the idea of constructing Xiang embroidery digital museum.In the practice stage,the first is to restore the study of the Hunan embroidery needle method.Through the digital display of the needle method,the logic rules are combed,which is beneficial to the digitalization and vectorization of the Xiang embroidery skills to inherit the needling skill permanently,and to some extent help the teaching and inheritance of the Xiang embroidery needle method in the future.The two is based on the previous investigation and present situation analysis,combined with the practical experience of participating projects,summed up the different needling methods in Hunan embroidery,thought the innovation of the needle method,tried to combine Hunan embroidery and other embroidery,and used different materials to change the properties of Hunan embroidery to adhere to the fabric.With the traditional realism as the main body of Xiang embroidery art image,we try to transform the traditional Xiang embroidery,which is mainly the lion and the tiger and the flower and bird,to the new style of expression in the modern Chinese style.Through this practice,this project will show a new and enjoyable way to the tourists for thousands of years of Hunan embroidery culture,and bring a new choice for the people.