"Changshouquan" Brand Taishan Daughter Tea Packaging Design Research

In China,tea is almost a necessary drink for all families,and drinking tea is not only beneficial to the health of the body and mind,but also a way of hospitality.Chinese people began to drink tea thousands of years ago,and the tea culture system has been formed.Under the increasingly mature market today,all sorts of tea packaging plays an important role in tea,it can protect the tea from damage,and promote cultural value have effect,so the merits of the packaging design to a great extent,is also a direct impact on sales of tea.Tai shan daughter tea is a kind of tea produced from mount tai.Taishan daughter tea awareness is relatively low,the author of this paper,packaging aspects of the problems such as lack of local characteristics,taishan daughter by springs "longevity" brand tea,for example,in "ecological home,the green life" as the theme,around the regional cultural symbol in mount taishan,through survey analysis,literature research,case analysis and other research methods,first of all,through a large number of literature data and image data,understand taishan daughter tea culture;Secondly,it has visited the tea enterprises around mount tai extensively,and conducted a multi-directional investigation on the packaging forms and packaging materials of taishan’s daughter tea.Then,the classical cases of tea packaging design were collected and analyzed,and the relationship among the elements in tea packaging was analyzed.Finally,start from the tea packaging,tea extract taishan daughter common packaging design brand consciousness,the excessive packaging,design elements of no problem,form,color,graphics,etc for packing design research,explore the taishan daughter tea packing design,the taishan daughter tea packaging design to rise to a more complete and more systematic design concept,ascend mount tai daughter tea taste,enhance its brand influence,promote consumers to buy.