The Application Research Of Visual Image System In Hotel Image Design

In recent years,the theme hotel has been developing in China,and the hotel image has increasingly become a key factor for the hotel management.The hotel image is shaped by the hotel’s business philosophy and products,service quality,of course,the hotel’s visual identity system design.Based on the analysis of the basic characteristics and principles of VI design,the VI system design of Longkou Green Theme Hotel in Yantai is designed,including the hotel basic design and hotel application design.In the basic design part,we design the hotel logo graphics,hotel logo graphics,combination of standard font,standard printing style,standard color and auxiliary color,etc.;in the application design,hotel card,hotel membership card,house price list and other office supplies,hotel uniforms and environmental indicators were designed,the combination of the two forms is a VI designcomplete of Yantai Longkou greentheme hotel,this VI design is based on the business philosophy and image positioning,and reflects the unique personality and style of thehotel.