On The Reconstruction Of Cultural And Creative Products In The Context Of Fragmentation

In the era of globalization,the cultural systems of China andEurope have been deconstructed and integrated gradually,and theculture has become fragmented and explosive.In the study ofcontemporary culture and its propagation characteristics is analyzed,based on the context of fragmentation and put forward the"regeneration" namely to regenerate the concept of specificexplanation for these days,both as a standalone digestion mechanismfor receiving information integration analysis to form their own acognitive system.The personal cultural system is dynamic and non-replicable.It is a process of constantly changing the old and thenew,and constantly cutting back and making up.Through the method ofliterature research and comparative study,the paper puts forward thesolution of cultural reconstruction using the methods of "newconstructivism" and”connectionism" proposed by professor wang zhuli.By means of this method,we practice the regeneration of our owncultural system.With the awakening of the Oriental civilization,cultural exchanges between east and west is one of the major issues,the author through the impact of the east and the west culture andinterpretation by its culture,formed a system of cognition of self,dialogue of the east and the west,tradition and contemporarycommunication,process and technology transformation,new material andthe traditional structure of the collision.This work starts from thetraditional Chinese oil-paper umbrella elements,adopts thedeconstruction-reconstruction design method,USES the contemporary 3D printing technology and night light paint,and integrates it into thework.We use contemporary language and visual effects to interpret ourtraditional technology,explore self-expression in the contemporarycontext,and analyze the different expressions of traditional culturein the context of fragmented discourse.