2015 Summer File Chinese Film Network Word Of Mouth And Box Office Research

Creative production in our country, 2015 story film, animation, film 51, 686 annual total box office of 44.069 billion yuan, summer movie box office total about11.8 billion yuan, the Chinese film is about 9.5 billion yuan, the data suggest that summer in 2015 China’s film is a bumper harvest, state general administration of press and publication, radio and television in the post mentioned on July 31, 2015 that 2015 summer marks the domestic film at the box office and word of mouth.Into the Internet era, the network of word of mouth by virtue of its spread wide,large impact, easy to statistics has become an important part of word of mouth. On2015 summer gear box office and online reputation in-depth analysis, research and reputation of the box office is the case or a common phenomenon, to find the box office and word of mouth and the law. Through the statistical research method of the box office and the network of word of mouth of these two statistical samples of statistics, the network of word of mouth data samples from the film and time network. Analysis of the score, the number of ratings, read and want to see the number of film critics of the relationship between the number and the box office, the introduction of the film genre and director of the two control variables, control analysis. The main conclusions are as follows: the Internet word of mouth comment number and the box office is related; Douban movie ratings than time network has more reference value; proportional to the scores of Internet word of mouth and the box office part; Internet word of mouth in film types showed some differences;Internet word of mouth and director level showed significant differences; the number of online reviews determines the want to see the number of. According to the statistical process of observation and statistical conclusions classification for the2015 summer profile of the Chinese film to make an overall evaluation. Come to the international language to tell the story of China, the courage to break through, the courage to innovate, the film is responsible for the audience in charge of research and enlightenment.