The Application Of Creative Graphics In Print Advertising Design

As a kind of special language of information transmission, with its visual intuitive and convenient advantages, have great originality of creative design based on the line, shape, color and other visual form inheritance, through the various historical periods, in different ways, the performance of different methods of interpretation, the dissemination of its originality thinking to the modern society, the development of information technology today, and gradually formed a colorful style.Modern advertisements using a variety of media and the new way to convey the ideology construction, enrich our culture. The historical evolution of the framework, the transfer of national culture, it is not possible to language and technique of expression of the graphic advertisement design a single apply mechanically, but should be in the form of modern style and diverse mix of creative graphics and print ads for better fusion. In this paper, based on the "application" in the creative graphic in graphic advertisement design as the research object, using the method of literature, theory of collection, image scanning method, through the case analysis, in-depth excavation of the origin, evolution, patterns of creative graphic meaning, elements are elaborated, analysis of its characteristics, way of thinking, research and development of the rule changes, analysis of graphic design, graphic design forms of information dissemination function, finally, the use of creative graphics in the graphic design of the classified description. To explore how to maintain their own aesthetic implication graph, at the same time, to better integrate into the advertising design, better for the plane advertisement design services.Based on the relation between creative graphics and graphic design, the paper study, demonstrates the relationship of contemporary graphic design and graphic design, graphics design and graphic design better exchange, play an important role in creative graphics.