Graphics In The Creative AD Design

Print ads in modern society is an indispensable part of life, regardless of whether the people willing to accept it, often appear in our life, it not only as before transfer simple commodity information, but also reflect current social cultural value and aesthetic value. In the fierce market competition to win in today's society, advertisers greater market share, he and the designers focus on one problem: how to make the audience can quickly and effectively conveyed ads to receive the information, and to get the audience feedback. Graphics in graphic performance status, occupying the core advertising through the graphic elements convey information, achieve propaganda purposes. Bland, lack of creative AD, difficult to play the role of conveying information product promotion; Instead, innovative, humor, expression unique print advertising, can impress people, good plays the role of conveying information product promotion. Have such a big reason for the difference, besides manufacturing technology level factors outside, advertising creative level is also a very important reason, so we need to study how to improve the plane advertisement creative level, ascending plane advertisement culture and aesthetic. As the plane advertisement graphics appear to adapt to the new trend of advertising art of changes, meet new needs and to try new things. In this paper the graphics and creative thinking related concepts elaboration, it has analyzed the graphic creative design works on the print advertisement and the characteristics of the important role in learning, using a design, advertisement, aesthetic theories, with creative thinking for graphic print ads, and graphics in research the originality sex, and all kinds of creative graphic characteristics are analyzed, by my advertising practice works and the actual "advertising design course of teaching case analysis, this paper explores how to print ads in design methods of graphic design at the other elements and propagation process, put forward according to combine advertising theme, advertisement audience characteristics and creative advertising to design plane advertising graphic point of view. Designed by the audience loves and creative, reflect distinctive social culture and aesthetic AD.