A Study Of The Poetic Space Of "soft Form"

With the rapid development of cultural & creative industries and exhibition design after the World Expo,Chinese commercial brand exhibition has become increasingly diverse,arousing our reflection on the question that how to bring forth new ideas for brand exhibition.The current lack of humanistic care for commercial brand exhibition space,has shown too much emphasis on material properties,ignoring the status of spirit properties in the space.This article put forward a topic that representing brand culture with a poetic space,as well as to create an emotional experience space with an integration of humanities and art.Emotion-oriented "soft forms" are an expression as well as spatial form language for poetic space.First of all,the writer analyzed the core content and spatial properties of visual aesthetics and poetic space in "soft form”.Then the writer made a comprehensive explanation of the construction and diversity exhibition for poetic space in “soft forms” from four aspects,including poetic expression of brand culture,abstraction of space theme,the logic of decorative language as well as the commonality of emotional expression.Trying to build a poetic space for brand exhibition by these four ways,for meeting the need of a new design language for exhibition space as well as a new exhibition & design technique.Such research is closer to the true spirit space of humanity,offering a wide range of ideas of the exhibition for the brand exhibition space design.