Research On The Current Ethical Issues Of E-commerce In Chin

At present, China's e-commerce industry has been in the stage of the overall transformation, is expected to in the era of big data gathering energy, realize the great leap forward, even explosive growth. In the field of moral life and the actual always and "ought to be" state exist great differences. Due to the electronic commerce has a hidden, aloofness, rapid change, the "public opinion", "custom", "beliefs" ethical considerations seem out of reach, difficult to restrain, also some external binding is difficult to timely and effective. In fact, electronic commerce is the economic life of a "double-edged sword". Era of business as well as the people's Ethics Moral hidden in the field of economic life, on the one hand, it construct based on conforming to the business ethics of virtue, on the other hand to people's actual moral level put forward higher requirements. Electronic commerce in to human life, reduce the cost, bring convenient and quick service at the same time, there have been some social ethical problems, some even break the moral bottom line, seriously hurt the interests of the people, in a certain extent hindered the benign development of electronic commerce.The electronic commerce development present situation as the breakthrough point. Analysis under the background of big data, the relationship between electronic commerce and traditional commerce, reveal business as a new business model irresistible development trend and prospects; in the framework of stakeholder theory as the basis, discusses the electronic commerce ethics cannot be substituted in the intricacies of business interests, pointed out that e-commerce ethical three characteristics:namely, "economic man" and "moral man" in the presence of network between the tacit understanding is the logic starting point of electronic business ethics construction; "virtual world" and the "real world" in the network between interactive coexistence is electronic business ethics Norms exist in the reality need; "self-discipline" and "heteronomy" fusion is e-commerce ethics moral consensus has been formed the basic path.Combined with the development of electronic business practice, with historical and dialectical method in-depth analysis in practice of electronic commerce transaction security ethics, business ethics, consumer ethics three series of problems and analysis these problems of e-commerce in China and China's economic sustainable development caused by the social credit system, transaction cost, core competitiveness of damage, analyzes the inherent cause, mainly is: business model change to the commercial interests of the pattern, e-commerce legal construction relative lag, lack of electricity supplier of professional ethics and social credit system is relatively weak. The article points out that based on the needs of mobile e-commerce ethics construction Safe and efficient, people-oriented, honest and trustworthy, mutual benefit and win-win principle, and from the macro, meso and micro three aspects of the legal system construction, credit system and credit mechanism, such as the three aspects of the construction path.