The Unconscious Thinking Effect In The Solution Of Creative Problems

The relationship between unconscious and creativity has been investigate by many researchers. Dijksterhuis and Nordgren (2006) propose the unconscious unconscious-thought theory (UTT). In the theory, the UTT is applicable to decision making, impression formation, attitude formation and change, problem solving, and creativity. Unconscious thought and conscious thought have different characteristics, and these different characteristics make each mode preferable under different circumstances.we examined the effect of unconscious thought on two outcomes of a remote association test (RAT):implicit accessibility and conscious reporting of answers.In Experiment 1, we used implicit accessibility as dependent variable. The experiment used a 5(thought mode:conscious thought,0-back Chinese character distraction,2-back Chinese character distraction,0-back Graphic distraction,2-back task Graphic distraction)* 2 (Gender:Male, Female)* 3 (word:easy RAT answer, difficult RAT answer, control word) mixed factorial design. As a result, conscious and unconscious thought have differential effects on decision making depending on the level of difficulty. In difficult condition, unconscious thought outperformed conscious thought. In easy condition, there is no difference between unconscious thought and conscious thought. As the distraction type, the participants who were distracted with the easier tasks (0-back task) outperformed conscious thinkers and even outperformed participants distracted with difficult tasks (2-back task).In Experiment 2, we used conscious reporting of RAT answers-as dependent variable. The experiment used a 5 (thought mode:conscious thought,0-back Chinese character distraction,2-back Chinese character distraction,0-back Graphic distraction, 2-back task Graphic distraction)* 2 (Gender:Male, Female)* 2 (Difficulty:easy, difficult) mixed factorial design As a result, there is no difference in thought mode. This suggests that implicitly accessible RAT answers do not automatically emerge into the conscious mind as correct answers.These findings confirm and extend unconscious-thought theory by demonstrating that processes that increase the mental activation of correct solutions do not necessarily lead them into consciousness.