Research On The Pragmatic Rhetoric Of The Variety Show Host

With the advent of the new media era, our country's variety show realized leap-forward development, currently has educational quizzes, athletic competitions, information fashion class and \"reality TV\" type, colorful program form, content is fit. Industry is generally believed that \"the knowledge accomplishment, intellectual charm\" is the necessary quality variety show host, but in practice, it often is ignored, because most of the variety show host entertainment more than pragmatic rhetoric, intellectual deficiency leads to its somewhat "congenitally deficient".The study of the pragmatic rhetorical variety show host, through quantitative research and qualitative research and the analysis of content analysis Dong Qing language use in the host, first of all, the first chapter from the usage of language analysis syntax and pragmatics, hosted by Dong Qing 20 issue of variety show, it is concluded that language French with two aspects of the data, and through the form of chart show clearly; The second chapter in view of the content analysis in the previous chapter, namely the function of pragmatic analysis, the author emphatically from the cooperative principle, politeness principle of pragmatics and contextual aspects such as functional analysis; The last chapter discusses its transmission function, through the analysis of the host language to explore the interactive, entertaining and educational function.This will the variety show host is a very good reference. Not only provide theoretical guidance for variety show host, and provide variety show host in practice can draw lessons from the pragmatic approach. And the author this paper the biggest characteristic is to study the theory of innovation, the current domestic for variety show host few cut from the Angle of pragmatics. The author combines the pragmatic function and transmission function, this is the new development in the field of traditional research.