| The image designs of cartoon have been of great significance for the animation industry in the contemporary environments,in which the image is the soul of the animation and the animation images conforming to the positioning could directly express the theme and deepen the significance.Meanwhile,the creation of the typical cartoon image is also the expression and access to a kind of the cultural connotation,which is a vital way to convey information.The methods of receiving the information have been varying from the big screen to the small screen and from the fixed device to the mobile device with the sudden rise of the new media,which has changed the way to acquire knowledge.The characteristics of the fragmented reading time,the short-flat-fast story line and the non-fixed audience groups and so on have became more significant.In this background,the cartoon image with the fast and precise spreading characteristics has been gradually becoming the mainstream of information communication modes and the demands of the animation market have been also changed,which brings the challenges and opportunities for the industries related to the animation.This paper will discuss the creative design of the cartoon image in the current new media context and comb the new characteristics of the cartoon images in the new media starting from the design positioning of the animation creation.What’s more,it will summarize some related methods of the animation creative design and focus on the development of Chinese animation in the context with proposing the diversified thinking of the cartoon image design in the context of new media. |
