Discuss The Trend And Application Research Of Brand Image Design In The Current Casual Catering Industry

With the improvement of living standards,people's dining concept has changed a lot,which means to put more and more emphasis on entertainment and amusement.In this context,the leisure catering industry gains rapid development in recent years.The image design of a brand can reflect its cultural style.It helps to establish the brand's specific image and characteristics,which are helpful for this brand to stand out among numerous brands of the leisure catering industry.There are novel and unique creativity,thoughts,and keen insight to the public requirements in the brand's image design of the leisure catering industry.The first chapter of this paper introduces the background of the research,which includes the purpose and significance,as well as the research content and methods.The second chapter elaborates relevant theoretical knowledge of the brand image design,explaining the meaning and main features of the brand image design,and analyzing its major role in the establishment of an enterprise's interior culture and in the products promotion.Besides,this chapter introduces the composition of the visual identification:the basic identification and application identification.The third chapter analyzes the brand image design in the leisure catering industry,explaining its definition,characteristics,principles and application strategies.The fourth chapter lists some successful cases at home and aboard,and discusses the effectiveness and practicability of these cases.The fifth chapter elaborates my graduation design:the brand image design and application of the self-created brand"DOT"-a cake and dessert shop.There is a summary in the end of this paper,and I hope this paper can make referential significance to the development of the brand image design in our country's leisure catering industry.