Research On The Application Of Visual Elements Of Taohuawu New Year Pictures In Catering Brand Design

As a part of Chinese traditional culture,Taohuawu New Year paintings contain Chinese history,culture,aesthetics and national characteristics,and are ininably precious intangible cultural heritage.Every household used to put up New Year pictures,but now it has reached the point of no attention.The research of this topic is based on the protection,inheritance and innovation of taohuawu New Year paintings,an intangible cultural heritage,to find a new way of development,but also to enhance the confidence of national culture,so that the traditional folk art in the new era of new vitality.Based on the visual elements of Taohuawu New Year pictures,this study combines the New Year pictures with suzhou traditional pastry brands for innovative design.Based on the theoretical research of Taohuawu New Year paintings and catering brand design,the research topic of creating handmade experiential pastry brand design is proposed by combining cultural creation with catering brand design.This paper is mainly elaborated from five parts.The first part firstly introduces the background,significance,research status at home and abroad,research methods and research innovation of this topic.The second part traces the roots of Taohuawu New Year pictures,summarizes the theme and production process of Taohuawu New Year pictures,and summarizes and analyzes the artistic characteristics of its shape,color and composition,and makes a horizontal comparison with the differences of other areas of New Year pictures;Elaborates the third for catering brand design,through case analysis and can be integrated with the catering industry,provide reference value for the food and beverage brand design,and to the yellow house creates the brand New Year pictures,and su shi pastries brand research,concluded that in common between pictures and seasonal cakes,for subsequent pictures elements combine with pastry brand design basis;The fourth part mainly describes the practice and application of brand design positioning,taohuawu New Year pictures visual elements and pastry brand integration.Through the catering brand design,it opens a new vision for the inheritance and development of Taohuawu New Year pictures,and constructs a new form of brand experience,which is not only conducive to the publicity of intangible heritage New Year pictures and regional culture,but also promotes the development of local economy.Contribute to the inheritance and innovation of Taohuawu New Year pictures.