Research On The Confrontational Interpretation Phenomenon Of The Anti-Japanese "drama"

In recent years, anti-Japanese drama take turns on the television in the domestic, it has very high ratings. At the same time, such as love, action, suspense has appeared in the anti-Japanese drama, which is full of vulgarization and entertainment, the national spirit facing the risk of being eliminated, the audience called the ridiculous anti-Japan play. Stuart· hall considered the audience have three different forms of interpretation on media messages: The first is preferred reading; The second is negotiated reading; The third is oppositional reading. The author tries to tap into the idea of the audience about the ridiculous anti-Japan play. Not only beneficial to understand the reason,that why the audience generate oppositional reading about ridiculous anti-Japan play. Also it is useful to provide some significance for drama text encoding.The author collected a large number of literatures. Based on all kinds of information screening,induction and collation. Using the theory of Stuart hall's encoding decoding. First of all, from the perspective of television text encoding illustrates the role of the ridiculous anti-Japan play,narrative angle of view and aims of the encoding process. Second, focus on the process that oppositional reading. At last, the discussion of this phenomenon that audience in oppositional reading.Facing the dilemma for the anti-Japanese drama, Through text analysis, qualitative analysis and quantitative analysis and so on. Main argument of this article including television text encoding for national traumatic memories code cannot be achieved overnight, need each link together; as the decoding of the audience for TV reading interpretation is not always preferred reading, viewers would appear oppositional's phenomenon; against authority and advocate the liberalization in the network subculture, "Only viewing theory" in market economy, the rational history attitude of audience, the complex relationship of director and screenwriter, lead to the phenomenon of audience's oppositional reading.