L Culture Communication Co., Ltd. Cultural Creative Product Branding

Brand is composed of a variety of elements,which can make a cultural enterprise or cultural products more personality and charm.As a type of brand,cultural and creative brand is a kind of brand which is related to cultural,artistic and entertainment industry.Most well-known brands can immediately show the image of these cultural enterprises in the consumer's impression.Cultural and creative brand plays an important role in inducing the resonance and promoting the value orientation of the enterprise.And at the same time,it plays an important role in the communication between enterprises and employees.Its essence is to highlight its functional interests,and to link the brand content to emotional identity to establish a cultural brand image.A successful cultural and creative product brand can make purchasers or users concentrated and continue to obtain relevant information,and give consumers the chance to use value and added value.There are many ways to shaping the brand of cultural and creative enterprises.So they should connect their own characteristics to choose resources or create unique brand.Therefore,in addition to the basic advertising,we should focus on the establishment of a complete set of brand image strategy in the enterprise,so that the cultural and creative brand should take creating a cultural and creative enterprise as the fundamental purpose.But now most companies focus on product quality and ignore the cultivation of the brand.L Culture Communication Co.,Ltd.is a production of cultural and creative products of the company.It was optimized branding,marketing,and other aspects of advanced means of promotion,which would maximize the 1 company's brand value and product value.This paper focuses on the L Company's brand shaping and optimization.First this paper introduced the background and significance of the development of cultural and creative industry,expounded the related theory of cultural and creative industries,provided the theoretical basis for the promotion of creative products behind the relevant content and followed by the analysis of the L culture dissemination Limited company in the development of the problems encountered.Especially in the promotion of the brand and products in the obstacles,difficulties and bottlenecks.Creative enterprise at home and abroad,we would take "Pleasant goat and Grey wolf Cooperation Company andDisney Company as an example to give companies such as 1 Company enlighten.Then we would put forward the countermeasures for such enterprises,including the optimization of security measures for the implementation of the design scheme and optimization scheme.On one hand,this would help 1 company to enhance brand image and competitiveness of enterprises;on the other hand,this would provide a reference and reference significance for the cultural and creative products brand enterprises.