Qingzhou Contemporary Painting And Calligraphy Market Research

The contemporary calligraphy and painting market in Qingzhou can be categorized as primary market mainly consisting of galleries.It began in the late 1980s and was initially formed in the early 21st century.The market experienced its first boom in 2005 which is closely followed by a market downturn from 2006 to 2009.Then after a transitory recovery from 2010 to 2011,it has been in a downturn till now.The daily sales of some galleries in Qingzhou go beyond 6 million during the boom time.While in downturns,there were also a few galleries that could not sell one painting a year.It provokes thoughts that such a contemporary calligraphy and painting market in large scale formed and went ups and downs in a third-tier city within 30 years.The thesis starts with analyzing the development history of the contemporary calligraphy and painting market in Qingzhou,and analyzes the reasons for its formation and development from the aspects including historical and cultural accumulation,social and economic environment,and policy environment.Based on the investigation of the contemporary painting and calligraphy market in Qingzhou,it also analyzes the core issues of current market conditions and business models,compares and analyzes the representative galleries at home and abroad,summarizes the characteristics and problems of the contemporary calligraphy and painting market in Qingzhou.And then the thesis proposes ideas and methods to improve the contemporary calligraphy and painting market in Qingzhou.