Research And Development Strategy On Calligraphy And Painting Market Of China

Chinese traditional calligraphy and painting have got a long history of trading. With China's entry of WTO,there are more and more business affairs. All these need us to make investigations and research to get revolution for our calligraphy and painting market.For a long time, Chinese calligraphy and painting inherit its own creating skill and style, but their marketing ways are affected by western countries. Calligraphy and painting market is a place where to sale calligraphy and painting works and offer relative service. Its core is creation. It is like other market which is make up by market subject, market object and market environment. Their conditions and their relationship decide market development and form the basic situation of calligraphy and painting market.Nowadays, our calligraphy and painting market's main problems are painters couldn't concentrate on creating, collectors are not mature enough, museums could not afford the collection because of short of money, galleries'function are taken by auction companies, arts fairs are just beginning. So, China should complete the system of calligraphy and painting market, establish law and regulation, carry out law enforcement, punish the actions that infest market orders to make shape of fair market environment for enterprises competition.The author apply a new way to analyze calligraphy and painting market, which according to creativity or reprography of a calligraphy or painting work, not by the old way of cataloguing the market into Chinese painting, Chinese calligraphy, oil painting, board-craving painting etc. The author composed this article based on her own concepts and new ideas and many visits of calligraphers, painters, managers of galleries, collectors, economics and fine arts museum, also by reading lots of professional articles and monographs. The article gives some strategies by comparing Chinese market with foreign market and combining the trend of Chinese market.The article obtains interrelated results for calligraphy and painting market's development by making research on the problems above.