The Value Research Of The People-oriented Thought In The New Media Communication Of The Theater

According to the change of the basic contradiction in the 19 th major reports of the Communist Party of China,the fourth meeting of the Central Committee deliberates the proposal of the Guidance of the Integration of Traditional and New media.The Internet Plus provides the development opportunities of all media in the economic and cultural communication.Combined my own experience of the internship in the National Centre of Performing Arts with my observations,reflections and researches in the integration of the theatre media,I find the construction of the theatre media has some limitations at the present stage,such as limited disseminations,single content in the media,unpleasant user experience,and lacking of applicable construction theories.In addition,integration of the new media and traditional media in some theatres are confronting with problems of serious commercialization and small scale of art communication.Viewing these developing dilemmas and analyzing current situations of the construction stage of new media and traditional media in the National Centre of Performing Arts,I hope to find constructing ways under the guidance of Meng's theories,and I try to use the People-based philosophy in Confucian management to put forward new concepts of media integration management in theatres.The purpose of this thesis is not only to cultivate potential audiences for theatres,but also to achieve the economic benefits of theatres.At the same time,I hope to achieve the social benefits and enhance the artistic worship value and experience value in the new era.