The Commercialization Of The Main Melody Film In The New Era

As a special movie type,the mainstream film is an important carrier for establishing national image,transmitting mainstream ideology and guiding social values,its content and the symbols behind it are self-evident and over the years it has been obvious political didactic.However,in recent years,with the adjustment of the cultural industry and the reform of the movie market,the mainstream film has gradually taken on a new trend of development.Compared with previous movies of this type,there have been marked changes.In recent years,a number of outstanding mainstream films that have emerged in China have achieved brilliant results in word-of-mouth response and box office performance.Whether it is the narrative technique of the film or the expression of audiovisual language,you can see the trend of getting closer to commercial films. The trend of commercialization is more obvious,while it also preserves the core theme of the story and achieves a win-win situation between social benefits,economic benefits,and artistic benefits.Therefore,it is worth exploring indepth.The paper discusses the commercialization of the mainstream film in the new period through five chapters. The first chapter introduces the current research status of the mainstream film briefly,and explains the subsequent research direction of this article; chapter two explains the concept and connotation of the mainstream film and commercial film; the third chapter analyzes the relationship between ideology and film,and sort and summarize the impact of changes in national policies in different periods of the film ideology,provide a new angle for the interpretation and understanding of the performance of the mainstream film; the fourth chapter compares the operation mode and narrative technique of the Hollywood theme melody,to deeply interpret the attempt of the commercialization road behind this type of movie in recent years and the transformation of the narrative mode,in order to provide more useful advices for the commercial transformation of the mainstream film in China; the fifth chapter is based on the new development trend of the mainstream film in the new period,analyzes the strength support behind its vitality,and forecasts the future development path.