Service Trademark Protection Research

The upgrading and deepening of the industrial structure has brought about the development of the tertiary industry,and the particularity of the service sector requires that the service must be distinguished with other services,which has led to the development of the service mark.However,the socialist market economy with Chinese characteristics is still at its primary stage.The protective consciousness of trademark protection is weak,and the situation of counterfeit is common.Improper competitive behavior brings about the confusion of the market and the infringement of the rights of consumers.Firstly,the author starts this thesis from the development of the service mark and its legal features and functions,then analyzes related concepts of service mark.Secondly,this thesis is trying to defining service mark,and then analyzes the necessity of service mark protection based on researches about the extraterritorial law.At last,through comparatively analyzing the related theories,such as protective content,protection model,infringement act,this thesis intended to solve the service mark protection problem,hoping to give a comprehensive interpretation about the problem of service mark protection.