Legal Regulation Of Malicious Cybersquatting Trademarks

With social and economic development,the business model is constantly changing,and the value brought by the trademark has been paid more and more attention by people.A company has cultivated a mature trademark that embodies this company's operating culture and business reputation for many years.A trademark appears to be composed of only a few words and graphics,but the psychological recognition it brings to consumers is irreplaceable.However,with the rapid development of information technology and the convenience of registration methods,some people have tried to clean the ball and used the law to implement a series of trademark squatting actions.At the same time,due to the advent of the Internet era,the number of emerging commercial identities continues to increase,and malicious squatting of trademarks presents new features.The original legal system has no clear standard for the determination of malicious squatter registration and can not effectively regulate new trademark squatting.More importantly,the phenomenon of malicious registration of trademarks seriously undermines the interests of the people who have been squattered,and has impacted the system of registration and the order of use of the trademark registration,which has alienated the system.Therefore,starting from the typical cases in practice,the article explores the reasons for the frequent occurrence of malicious cybersquatting and compares domestic and foreign relevant legislation,and proposes suggestions for the continuous occurrence of malicious cybersquatting in China.