Research On The Theory And Practice Of Sports Leisure And Entertainment Activities Planning In China

Significant increase in productivity and the rapid development of science and technology today,people's living standards and consumer attitudes began to change,gradually focus on the spirit and quality of life to enjoy and experience,leisure time followed.In the context of the National Fitness and Health China policy,the General Office of the State Council issued the Guidance on Accelerating the Development of Fitness and Leisure Industry.The document pointed out that it was necessary to popularize daily fitness and vigorously develop outdoor sports to promote the public Extensive participation in fitness and leisure projects,accelerate the development of universal,high degree of attention,the market space of large sports.This is the development environment for sports and leisure activities and policy support.Therefore,it is of great theoretical and practical significance to study the theory and practice of sports recreation activities and planning in the new period,and to guide people to participate in sports leisure and recreation activities.This paper summarizes the development and evolution of sports recreation and recreation activities by means of literature research,case analysis,expert interview and field investigation.The characteristics,functions and classification of sports recreation and recreation activities and the participation of people in sports recreation activities The behavior motive and so on.According to the basic theory of planning,combined with the basic characteristics of sports leisure and entertainment activities,from the planning concept,planning principles,planning principles,planning methods,planning procedures,planning content six aspects to describe and build sports leisure and entertainment planning basic theory,For the sports leisure and entertainment planning practice part of the study has laid a solid theoretical foundation.In the practice part of the "Anhui girls" forward to the "boys and girls forward" national fitness sports entertainment programs and positioning in the whole people to participate in the "2016 Chinese coordinates of Guangzhou City Oriented Outdoor Challenge" two different types of cases,focusing on the theme of planning,Content planning,organization and management planning,risk management planning and other aspects of the study.Finally,the use of the construction of sports leisure and entertainment planning theory,combined with field inspection method,prepared to "Yuntai Mountain 'through the landscape,walking through the cloud line" as the theme of outdoor activities planning program.Through the above research,the following conclusions are drawn:(1)The rapid development of sports and recreational activities benefited from the nationalbackground of national fitness strategy and healthy Chinese concept,as well as people's inner needs.The different needs of people make sports and recreational activities show a diversified development trend.(2)The basic theories of sports leisure activities planning include planning idea(people oriented idea,harmonious idea and dynamic idea);Principles of planning(point effect principle,global effect principle,interaction effect principle,innovation effect principle,system effect principle);Planning principle(innovation,opening principle,goal orientation principle,dynamic development principle,overall linkage principle,feasible and effective principle);Planning method(overall planning method,planning method,planning method innovation group);planning program(activity planning,project activities,implementation and evaluation)and the planning of the basic content(theme planning,project planning,content planning,organization and management of market promotion planning,project cost planning,risk management planning)six aspects.The construction of the basic theory of sports leisure activities planning lays a theoretical foundation for scientific planning and effective participation in sports leisure and recreational activities.(3)"boys and girls forward" and 2016 Chinese coordinates · Guangzhou City Oriented Outdoor Challenge is a successful theme and content planning and civilians of civilians positioning,attracting the public's active participation and love for sports recreation Activity planning practice research provides a vivid case.Yuntai Mountain "through the landscape,walking through the clouds," the activities of the program planning the text of the preparation of true and effective,fully demonstrated the basic outdoor travel planning program process.