Research On The Development Prospects And Countermeasures Of The Chinese Sports Social Industry

With the revitalization of China’s sports industry and the "Internet +" deepening,the domestic Internet sports industry to flourish.With the rise of the whole people boom,China’s sports venture capital in 2015,the emergence of blowout growth,a variety of sports fitness APP came into being."Internet + sports industry," the integration of national fitness into the era of science and technology.The effects of social movement are increasingly apparent,and even affect and change our way of life.However,with the rapid expansion of social movement,the role of the industry has not been fully brought into play,the formation of the industry system is not systematic.In the process of development,there are also problems such as homogeneity seriousness,no fixed profit model,poor user experience and so on.In addition,the scholars’ experts are not deep,detailed and comprehensive in the study of sustainable development of sports social industry,There is no systematic understanding of the future development of sports social industry.In this paper,this paper uses the method of literature,case study,mathematical statistics,questionnaire survey,etc.,through the comparative study of running social software and user survey,insight into the deep causes of social development of sports,in-depth exploration Sports social industry development prospects,and put forward targeted countermeasures and suggestions.Running as a sports social industry,a very representative of the sports,but the Internet + sports industry under the depth of integration of sports model changes in a microcosm.From the individual to the run,from the simple running game to the colorful run,theme run,marathon event,sports socialization in the whole process has played a vital role in the connection.For the future development of sports social industry,this paper,based on the strong support of government policy,puts forward the development prospect of sports social industry mainly to three aspects: product specialization verticalization,platform openness and social property.In addition,in view of these three aspects of development prospects,put forward to strengthen government supervision and support to strengthen the social development of sports,optimize the social products,expand the auxiliary products,explore new business model,adjust the product structure,improve product operations,improve social security Construction and other targeted development strategies.