Exploring The Development Of Fuxian Lake Sports Tourism Destination Under The Experience Of Economic Times

Sports tourism as an important industry of sports industry,has become the focus of future development,experience economy era,the traditional shallow tour has been difficult to meet the travel needs of tourists,they tend to pursue more personalized experience,more interaction with nature in the experience,enjoy the beautiful natural scenery and unique harvest at the same time experience.Outdoor sports for tourists to provide a way to interact with nature,sports tourism has a distinctive experience characteristics,sports tourism destination to meet the needs of tourists experience.In addition,the lake has not only good quality water and beautiful ecological environment,but also to meet people’s leisure,entertainment,fitness and sports multiple travel demand,therefore become a comprehensive tourism destination is the most ideal international leisure vacation.At present,more and more lakes tourism destination will be sports tourism holiday transformation and upgrading,the increase in the number,follow the trend,the problem of homogenization will appear.Just stay in the original rough machining of lake resources,no deep mining of sports tourism experience connotation and value,if it can not meet the sports tourist emotion and personalized new demand destination is difficult to win in the fierce competition in the market.Based on the experience of foreign economic theory and the domestic and foreign Lake sports tourism destination development present situation,found that the theory of experience economy and lake sports tourism destination development and construction experience and interaction,education and participation,and the theory of experience economy and sports tourism destination development based on the analysis of motivation and put forward the development of Lake sports tourism destination in experience economy era should follow the participation,diversity,and sustainable development challenges the principle,construction of the lake type sports tourism destination RME(resource,market,experience design).Which includes not only the natural and cultural resources,geographical resources,but also pay attention to the investigation of the local sports recreation resources;in the analysis of the existing market survey should also pay attention to the market prospect and cultivation,to tap the potential demand from the market point of view forward.Not only to pay attention to the development of sports tourism products for adults,children and adolescents need more attention,the development of parent-child products;to experience development including refining experience theme,create the experience of products,build the experience atmosphere in three aspects.First,in the lake sports tourism destination resources and Market Research on the basis of the analysis,put forward the theme of development experience;second,the introduction of ASEB method on the development of sports tourism destination products were analyzed in the activities,facilities,experience and interests strengths,opportunities,threats and weaknesses.The product around the "business,healthy,studies,leisure,feelings,adventure" new elements to build lake sports tourism destination;"food,accommodation,travel,shopping and entertainment" six aspects into sports elements,build the experience atmosphere.Finally,with the development of Yunnan sports tourism destination of Fuxian Lake as an example,the rationality of the development model of sports tourism destination verification of Lake RME,and put forward the corresponding strategy.