Research On The Development Ofspors Tourism In Poyang Lake Ecological Economic Zone From The Perspective Of Experience Economy

This paper takes the experience economy and the sports tourism resources of Poyang Lake Ecological Economic Zone as the research object. Using some methods, like literature, field investigation, expert interviews, questionnaires, mathematical statistics and logic analysis.This paper analyzes the present situation of sports tourism development in Poyang Lake Ecological Economic Zone, sums up the problems of sports tourism, that is, the government doesn't pay enough attention to this, the development of sports tourism is not strong; the sports tourism development mode is too single, the market is not high; Tourism professional development of sports tourism awareness is weak and poor ability; sports tourism propaganda is not enough with a single channel of publicity; sports tourism business model lacks of innovation. Using the SWOT analysis method, and according to the basis and principle of sports tourism development, the sports tourism products suitable for Poyang Lake Ecological Economic Zone are developed to promote the economic development of Poyang Lake Ecological Economic Zone.The conclusions are as followed:1. With high quality of mountain, water, venues and other resources of poyang lake ecological economic zone as the backing, we can develop the ecological leisure sports tourism projects with strong experience.2. Make full use of the red resources in the poyang lake ecological economic zone, sports tourism development should be increased and integrated into red tourism, developing a number of red sports tourism projects with education, informate, culture, experience and entertainment.3. The poyang lake ecological economic zone should strengthen and expand the existing sports event, enlarge the influence of sports events,and actively introduce international and domestic well-known sports events.4. Using special holiday, agricultural resources, famous towns and villages and other resources, we can develop ethnic customs, crop harvest,balloon flower tour, rural life experience and rural leisure vacation and other village sports tourism projects.5. Based on customer needs, meet the needs of explorers' stimulate and challenge, we can develop jungle surfing, bungee jumping,mountaineering expedition, unarmed rock climbing, rafting and other adventure sports tourism projects.6. Fully tapping the traditional culture of poyang lake basin, we can develop traditional sports tourism and experience projects; Based on the famous mountains of Taoism and Buddhism holy land, we also can develop the sports cultural tourism projects of cultivate one's morality, martial arts transmutation.The main recommendations are as followed:1 to strengthen the leadership who is in charge of this, and improve awareness of the relevant departments in developing sports tourism together.2 to increase the infrastructure construction of sports tourism, which is conducive to the development of sports tourism projects3 to increase the publicity of sports tourism, promote sports tourism to attract more and more people.4 to strengthen the training of sports professionals in order to promote the stable development of sports tourism.5 to innovate management mechanism, optimize the marketing strategy, and diversify business model.