Research On The Status Quo And Strategy Of The Intangible Cultural Heritage Of Tianjin Sports

There are ample sports non-material cultural heritage in Tianjin,which can be great importance to cultural dissemination and national spirit development.This essay is guiding by communication theory,using the method of the documentary,the field,and the expert interview,selecting the sports non-material cultural heritage in Tianjin as respondent,finding the present situation and the advantages and problems in the dissemination progress,and finally giving my advices.This research finds that,there are four characteristics,as follows:(1)the inheritors are old and their income not stable,with low degree;(2)the content in communication is comprehensive but defficient in using new mediam;(3)the spreading scope is narrow;(4)deficiency in spreading condition.Besides there are adventages such as the policy and fund support,the management institution,the cooperation of inheritors and the society participation.And there are four main problems in the dissemination progress of sports non-material cultural heritage in Tianjin:(1)talent shortage;(2)insufficient in funds and site;(3)lack in the use of new media;(4)deficiency in international dissemination.Focusing on the problems above,this essay gives the countermeasures as follow:(1)bring the dissemination into National Fitness Project;(2)entering the curriculum system;(3)using the new media;(4)puting importance on self-construction;(5)paying attention to the international dissemination(6)drawing lessons from the successful practice and making unique brand.