GD Company "E Community" Project Operation Management Research

In recent years, the development of intelligent community has become the inevitable trend of social development, and has a broad market space. All is based on the special social affairs management, by means of information technology, the community service as the starting point of the community informationization construction work, the wisdom of community management and community service command information platform, between the community management, community service and community residents to establish the wisdom of the community integrated information service platform, to create a new model the modernization of community management and service. In recent years Shaanxi GD company business ideas has been using "two wheel drive" the whole industry chain layout, main media operation, is committed to to build a comprehensive information service platform, content providers, service providers and other integrated in the integrated information service platform for consumers to provide a LAN sub solutions. Network layout and terminal "soft and hard conditions", contributed to the intelligence community projects in Shaanxi GD company’s business decisions in advance. "E community" program is one of the most important business in the wisdom of the community.In this paper, the use of modern enterprise management and the wisdom of the community foundation of knowledge, using the PEST analysis method, PEST model, according to the analysis of economic environment, industry background, technical environment, political environment, policy environment and other factors, mainly studies how to use the modern enterprise management theory and technique is applied to Shaanxi GD company "E community" project operation management. Using SWOT analysis tools, combined with the management status of Shaanxi GD company, the opportunities and challenges of its advantages and disadvantages, analysis, put forward to face the competitive environment of personalized, vivid demand management idea, method, system, process control, risk avoidance, solve the "E community" development, and the development trend prediction of the wisdom of the community on the basis of the evaluation model and method, steps of establishing of Shaanxi GD company, puts forward operation management, enhance their market competitiveness, in order to optimize and improve the operation and management system of Shaanxi GD company.