Research On Reading Culture In The Micro-era

With the promotion of nationwide reading, the communication of Internet plus, the progress of science and technology, the disparking of public information, in the micro era, people’s reading modes, reading contents,reading habits, reading environment have changed. Reading, as the transmission of knowledge, rich ideas, cultural heritage, development vision, growth of knowledge and effective channels for people’s lives, learning is still playing an irreplaceable important role. By the author of the IMC of Guanzhong study collapse news, smell the awareness of the issue of the national reading, see the value of reading culture research, open the reading research of thesis writing.The article is divided into five chapters in total. The first chapter is the introduction, which summarizes the research background, significance, research status of the reading. The opening of the second chapter, on micro spread (spread of flow, "mini" era of the definition, micro characteristics of the times, instantaneous communication, flat transmission), the definition of reading and reading culture constitute the basic (reading subject, reading object, reading environment, reading psychology and reading motivation) made a general definition and generalization. Subjects in the third chapter, the era of micro reading model (who in reading, reading what, through what channels reading, reading what kind of effect produced in which reading,), micro era of reading features (read the content of the short, reading the contents of entertainment, reading the content of the plain), micro era reading form (thumb reading, read the picture, video reading, reading aloud), micro era of reading changes (read:no longer lonely; reading: the extension of man) do detailed analysis and explained. The data of the fourth chapter, through to nearly five years national reading survey data analysis, found that the national in cognitive deep Xiao reading the importance, for their own reading are deeply dissatisfied, hold the voice of reading activities to the relevant departments have been rising and rural residents phase calls for urban residents more strongly. In the form of reading, reading digital national preference, but on the reading tendency of national like reading paper books, words and deeds. In order to be able to more fully grasp the situation of reading, the author has selected five representative audience to carry out in-depth interviews with them. At the end of the fifth chapter, the article puts forward concrete and feasible solutions to the problems existing in reading.In this paper, we study the problem of reading culture in the present era of WeChat micro-blog, which has strong practical significance. From Lasswell, Marshall McLuhan and other scholars of the theory, combined with their own practical reading experience, this paper attempts to constitutes the basic of reading culture, micro era reading spread, micro reading characteristics of the era, micro era of reading forms, micro era of reading variable are moved, the era of micro reading existence problem, countermeasures to solve reading problems under the era of micro etc. the own opinion.