"Hua Shangtou" Mobile News Client Development Strategy Analysis

Mobile phone newspaper news client is a new form of mobile news, is it under the new information technology and network technology to promote new development. In the era of big data, Internet+provides a rich for the spread of information carrier, compared with these new media, print media not only stretched in transmission speed, information capacity, etc, in the aspect of interaction between people and the media also no advantage. Therefore, represented by the mobile client’s new media advantages such as wide audience, diverse view dominated the market opportunities.Under this background, the author from the local traditional print "Chinese", and with its digital transformation products "Chinese headline" mobile news as a case, the client from various aspects and the research and comparison, "Chinese headline" in the process of the evolution of the digital transformation, reflected the mobile client in common, at the same time operating mechanism and so on, the unique characteristics, and to a certain extent, can reflect the contemporary development of the mobile client news facing the predicament for the analysis of the "Chinese headlines", this paper puts forward some solutions about mobile phone operation management, through the comparison and analysis, we think the following solution is more reasonable, more attention to personnel training, for example, to build a new era under the press of the transformation idea, strengthen the management of content production and maintenance, and finally build a digital social environment.In the process of digital transformation, Chinese is facing difficulties, including the theoretical basis and practical scheme, etc., through analyzing the problems of Chinese in transformation and explore, to explore its development in the process of transformation of strategy. In order to further study the transition of Chinese headlines mode as well as the communication effect, can start from the concept of transformation and digital talent cultivation, the same type of mobile phone news client, summarize the product operation management concept, hope that through research on the digital transformation of Chinese thought and feasible solutions.