Research On The Profit Strategy Of WeChat Public Account

Nowadays,with the rapidly development of mobile Internet technologyand the popularity of smart phones,we have entered the era of we media,whose characteristics are everyone has a microphone and everyone is a citizen journalist.In recent years,WeChat public number’s development is very fast in the we media field,its one-way communication,circle effect,closed-loop structure and other characteristics,let it attracts a lager number of commercial realization possibles.So how to operate the WeChat public number to improve their visibility,reputation,attention,and make it transformed into economic benefits eventually.Those have become a challenge for everyone of the WeChat public number’s operators.However,the current domestic scholars is not in-depth study on the WeChat public number of profit method.There is lack systematic professional theory support and guidance.Therefore,the author has studied on profit strategy of the WeChat public number from a number of angles,advocates the WeChat public number’s operators to analyze the audience psychology on the basis of improving their professional level of operation,and with some marketing skills to achieve better profit target.Firstly,this paper gives a brief overview of the development path of theWeChat public numberand then analyzes tis commercial feasibility.Secondly there is followed by a detailed description of the WeChat public number’s profit mode,including the forward chargesmode,backward charges modeand other profit models.Thirdly,I discusse the social effects of the WeChat public numberprofit.Finally I puts forward some ideas about the future profit models of the WeChat public number.The author hope to provide some advancesand referencesto the operators and researchers of WeChat public numbers,whichwould developed a diversified profit model of the WeChat public number in the future,and use it to serve people better and give them more benefits.