Audience Research On The Sports Category "Mobile App"

The sports “mobile App” is a mobile application software that design for the audience who are sports enthusiasts.It is the product of the vertical development of media.And the content of the sports “mobile App” help people raise health awareness and promote behavior changes,so It’s health communication.In this paper,the audience of the sports "mobile App" are the object of study.Through the way combine quantitative analysis with qualitative analysis to study the audience,I find problems and rules in the development of sports “mobile App” and heath communication.The full text includes the introduction,the main body,the conclusion part.Among them,the main body includes four chapters:The first chapter is something about the sports "mobile App ",such as definition,types,characteristics and development stage,which will help us understand the current development and the needs of audience.It laid the foundation for reasonable prediction of sports "mobile App" development direction.Chapter 2 and Chapter 3 analyze the situation of audience use and satisfaction.The author release electronic and paper questionnaire to survey the audience.Combined with the questionnaire,from the view of basic information,media use behavior,media use attitude,the demand and motivation of use and audience satisfaction with use,establish models to analyze the audience use and satisfaction.The fourth chapter find the development problems and solutions,and predict it will continue to flourish in the future.It is concluded that health communication will have more communication channels,more professional communication content,gain more audience trust,and enhance national health literacy.