Culture,Politics And The Expansion Of Product Markets:the Case Of Furniture Market In Xicun

The market is the core of the economy,and people always pay more attention to the development of the market.In recent years,the market development of China is thriving,and the situation of market expansion continues.Of course,there are many problems during the expansion of the market.We always treat the strategy of market expansion as the main point of economics,and we seldom analyze the impetus of market expansion.From the perspective of economic sociology,this paper,depending on the case of the furniture market expansion in Xicun,analyzes the market expansion and also the social impetus of market expansion.The paper analysis the market expansion of furniture in Xicun with the help of the"political-culture".The market expansion of furniture in Xicun belongs to the relatively free stage in the early development,and mainly to accumulate capital for expansion through technology.The government is in the "invisible" position.Xicun’s furniture market in the expansion has been rooted in local culture,which the market relations and intimate relations mix together and influence each together.Later,the government begins the investment.And builds the furniture industrial park based on Xicun,which is also the focus of economic development in North county.In recent years,the government of North county has improved the infrastructures around Xicun,and has provided more convenient services,and also has made a plan to support the furniture market.While the local small businesses don’t develop rapidly because of the opportunity,they contracted production.The expansion of furniture market meets the stagnation or even decline,and the paper mainly analyzes the reasons of problems.This paper analysis the reasons of the markets expansion problem from two perspective,culture and politics.On the one hand,the owners of furniture small businesses are changed to merchant from farmer,and the peasant mentality still affects their business concept.The institution of dividing up family property and living apart is an important factor of enterprise integration resistance.The traditional culture effect on the market,making the market structure changed,and slowing down the market expansion.On the other hand,one reason of changing the market structure is the changing of the role of government and the changing of the relationship between government and enterprises.The government is in the different relationship of different periods with small enterprises.And the relationship between government and enterprises could effect on the strategy of small enterprise.To the later,the land dispute between large enterprises and small businesses is growing.As a middleman,the government owns a certain decision-making power and it has cooperation with large enterprises.The small businesses are in a more disadvantaged position during the tripartite political games,which makes small businesses have to resign the interests,and also changes its development strategy.