E-commerce Development Research Of Fresh Agricultural Product

In recent years,agriculture becomes an area of high priority.With the rapid development of China’s e-commerce,e-commerce fresh agricultural development in China has ushered in a new opportunity." Seeing a hurry ride,the princess smile;No one knows it is for the litchi." This poem written by Du Mu is said the story that the Emperor let horse knight deliver litchi for his favorite concubine.Time changed,litchi becomes common to today’s ordinary people.Today,the rapid development of e-commerce,online shopping has become an important way of shopping for modern society.The Big city life rhythm speeding up,with the citizens’ increasing demands of buying high quality fresh produce through the internet,fresh produce e-commerce appeared.Our country’s fresh food e-commerce started late,only in this year has a rapid development.In 2012,as several large-scale enterprises enter this field,fresh food e-commerce development has reached an unprecedented height,attracting more and more attention of the community and becomes a popular areas of research.In this context,by reading a lot of relevant literature,with fresh produce e-commerce as a basic theory,this paper elaborate the development of China’s fresh food e-commerce at present.Based on our existing e-commerce platform this paper summarizes the operation mode of fresh food e-commerce,comparing and analyzing the advantages and disadvantages,and study the typical case of each mode.Due to the development of China’s fresh food e-commerce has just started,there are still many problems.To solve these main problem which restricting the development of fresh food e-commerce,this paper made some valuable development countermeasures,aims to do something for the development of our country’s fresh food e-commerce.