Study On The Development Of Electronic Commerce For Fresh Agricultural Products In The Yueyang

The electronic commerce of fresh agricultural products is an important innovation of the agricultural reform in the background of the rapid development of the Internet economy,which is of great significance to increasing the income of farmers.The e-commerce of fresh agricultural products in Yueyang started earlier,but its development is relatively slow.Therefore,the author chooses the e-commerce of fresh agricultural products in Yueyang as the research direction,understands the causes of the problems,strengthens the theoretical guidance,and accelerates the development.This article through the literature,expounds the necessity and feasibility of the development of fresh agricultural products e-commerce,summarizes the factors restricting the development of Electronic Commerce on the outskirts of fresh agricultural products,summed up the scale and status of development of electronic commerce in the Yueyang fresh agricultural products in the current stage,mode,development,and on this basis,the combination of domestic and foreign agricultural products the development of e-commerce experience,puts forward some countermeasures and suggestions for the development of Yueyang of fresh agricultural products e-commerce.Through the study,the following suggestions are drawn:1.Establishing the credit supervision system of fresh agricultural products e-commerce and strengthening the network security construction of e-commerce will help to provide a good network environment for the development of fresh agricultural products e-commerce.2.Enhance the awareness of e-commerce of fresh agricultural products suppliers,government workers and the masses of people,which is conducive to further promotion of the e-commerce of fresh agricultural products.3.It is imperative to improve the logistics system and promote the cold chain logistics construction of fresh agricultural products of Yueyang to the development of electronic commerce for fresh agricultural products.4.The talent team is the internal requirement for the development of electronic commerce of fresh agricultural products in the Yueyang.Therefore,it is necessary to strengthen the cultivation of electronic commerce talents in Yueyang.The development of fresh agricultural products e-commerce in China started soon,some local city and there are still many problems in the development process of fresh agricultural products e-commerce,through specific case studies,the current major problems restricting the development of our agricultural products e-commerce,this has a certain reference value to the development strategy,development for fresh agricultural products e-commerce in China as a force.