Research On Present Problems And Countermeasures Of Agricultural Products Online Marketing In Hainan

As China's only tropical islands province, Hainan Province is the most important cultivation base of tropical fruits, tropical cash crops, as well as winter melons and fruits, where tropical agricultural resources are known as abundance, good quality and distinctive characteristics. With the development of society and technology, the mix of farm produce and demand structure are still imbalance, the problem of unsmooth channel and difficult distribution restraint thus Hainan agriculture development in a long term.With the rapid development of information technology and network technology, the business model and marketing strategy of "Internet+" agriculture produce has been proved rising and efficient, which attracts attention from the whole society. Online marketing is an important channel to improve core competition and sales of Hainan agriculture produce, along with a new thought of resolving unsmooth channel of Hainan agriculture produce. Agriculture online marketing has the advantages of unlimited from time and space, efficient interactive, reducing marketing cost, marketing mix. Through online marketing, agriculture enterprise and farmer could improve competitive edge. Therefore, agriculture online marketing is worth to discuss, to learn and to expand.Online marketing and fundamental principles of marketing are presented at first, Hainan agriculture online marketing status and problem which is at the beginning of development is analyzed as well, such as weak rural network construction, lack of online marketing talent, brand standardizing low, unsound online model, incomplete logistics distribution, lack of credit system and law system, and so on. In addition, current normal Hainan agriculture online marketing model is also discussed and analyzed in this report.Based on current status and model of Hainan agriculture online marketing, relative resolving measures and suggestion is proposed in view of short comings and blocking factors in the situation. That is important realistic guiding instructive to improve Hainan agriculture online marketing level, as well as to solve the conflict of "good product" and "limited market".