Research On Internal Management Issues In The Strategic Transformation Of X Real Estate Corporation

In recent years, the real estate market is developing rapidly, has some outstanding real estate development company, they break through the geographical restrictions, to a wider regional layout, with the increasing number of project management, project management, increasing the radius, the company has not bear project operators and management at the same time two roles, the real estate development the company from "single management item company" to "the authorized management mode of real estate headquarters of a regional company" of transformation has become the inevitable choice.The main content of this paper is according to the companies to determine the new strategic target and the internal and external environment to adjust the requirements of the management system of the company, the X company successfully completed by 1.5 market development Real Estate Company to a long-term low-income housing development enterprise transformation.In this paper, using the SWOT analysis method, comparative analysis method, questionnaire survey method, statistical analysis and other methods, based on the strategy of X company clear, to adjust the management system of the company, the various departments of the operation process optimization, the problem between each department is currently exist to solve the company does not close, the professional the database is not perfect, company resource allocation unreasonable, lack of human resources, the company completed in low-income housing development tasks at the same time, accumulated a wealth of development experience.Based on the present situation of domestic mode of outstanding real estate enterprises management, introduces the basic situation of X company, focusing on analysis of X company in the process of strategic restructuring, the main problems of internal management system and the reasons, in the understanding of the main problems of X company's internal management, put forward a proposal to adjust company. X company for the current tension, project construction tasks, to make a detailed plan floor supporting measures, including the development of implementation plan, human resources and social security measures, audit control, performance appraisal and salary management.