Research On The Action Structure Of Corporate Social Responsibility

In represented by parsons of the classic theory of social action, the main body of social action often refers to individuals or groups, but few studies the enterprise the legal person as the main body of social action. At the same time, the study on the enterprise to fulfill social responsibility are increasing, the present study more from economics, management science Angle of view and so on; From the perspective of sociology, the enterprise as the main body of social action, the enterprise to fulfill social responsibility as a specific social action and relative lack of research on the analysis of the structure of action, and social structure how to affect the corporate social responsibility action research. According to parsons, social action theory, this study to the business as a legal person as subject of social action and fulfill the social responsibility of the enterprise the social action carried out structural analysis, and the social structure affect how corporate social responsibility to discuss action, to expand the research object of social action theory, enrich the research content of social action theory.Enterprises as the main body, action in the process of performance of the corporate social responsibility, have certain resources and action targets; In terms of situational factors, international and domestic environment, the enterprise has the resources, the influence of such factors as In terms of values and norms, by enterprise internal values, norms, and external laws, regulations and other factors. This study from the perspective of stakeholders, such as customers, employees, environment, community, government, suppliers, public welfare charity, investors, etc., operating a corporate social responsibility, to analyze the process of enterprises to fulfill social responsibility, namely enterprise as a main body action, using various means and ways to achieve its specific goals. In the performance of enterprise social responsibility in the process of the operation, the enterprise internal and external information, launch and adjust with consumer and community stakeholders such as social interaction, adopt different methods according to the different situations, different social responsibility to achieve goals. Under the perspective of sociology, can clearly see that the enterprise to fulfill the social responsibility is the target, means, the structure of the situation, the values of this action, and action in the structure of different factors on the influence of different corporate social responsibility action degree is different. Comprehensive comparison of various factors, situational factors in the international environmental elements responsible for the case to fulfill social responsibility actions of influence is higher than other factors. At the same time, also can see from the article the action structure of corporate social responsibility all the influence factors and the action itself in the middle of a certain social structure, corporate social responsibility operations and its social structure is a process of mutual construction.At the same time, enterprises to perform social responsibility of the social action brought with him a target outside of unintended consequences, i.e., to promote the development of the third sector. In the performance of enterprise social responsibility in the process of the social action, societies, foundations, ngos, volunteer organizations such as the third sector inevitably to the identity of the stakeholders involved, in cooperation with enterprises, and even interests against, these were offered the opportunity to the development of the social organization, thus to some extent, promote the coordinated development of the third sector.