| With the issuance of 4G licenses and support 4G intelligent mobile phone application development, all kinds of intelligent terminal emerge in an endless stream is changing people’s behavior such as Wireless multi-path high-definition video monitoring, wireless high-speed Internet access, transmitting while shooting, mobile video conference business will be able to achieve large-scale commercial, the explosive growth of data traffic, almost all the operators are to review the 4G era of their positioning and countermeasures.At the same time, decrease with the development potential of voice communication, the communication of enterprise sustainable development difficulty and pressure increasing, the mobile communication competition intensifies, the speech business fierce price war. Simply rely on new customer driven growth mode is more and more weak. Especially for those who have been seeking a breakthrough operators such as China Mobile, 4G will become an important force driving operators income growth, development and maintain user. NANan Mobile should seize the development opportunities brought about 4G communication technology, marketing strategy correctly, with the further innovation of operation mode, in order to maintain the leading position, sustainable development.This paper uses Jerome Mc Carthy’s the Marketing Theory of 4Ps, SWOT analysis theory, analysis of NANan Mobile 4G development advantages, disadvantages, opportunities and threats. On this basis, in the form of questionnaire survey of NANan Mobile customer service of the 4G understanding and intention of use. Finally, this paper from the product, price, brand, sales promotion and channels. proposed the NANan Mobile 4G business development marketing strategy,In order to help NANan Mobile move in search of a healthy, sustainable enterprise development road... |
PDF Full Text Request