Study On The Marketing Strategy Of Wanyuan Mobile Home Market

With the restructuring of the domestic telecommunications as well as full-servicecompetitive era, how to continue to maintain its leading position had to face theimportant issues. Household customer market is moving the company’s weak market, inthe present circumstances, to strengthen the network of mobile companies, theintegration of business and channels, and actively expand domestic customer market,enhance the competitiveness of the whole business, the mobile company has importantstrategic significance. Based on this, the new district and important cell as the mainobjective, the establishment of a Community marketing channels, through theintegration of internal and external resources, improve network and service capabilities,sweep the floor action to the high density of small-scale community to carry outpromotional activities, actively and effectively expand household customer market.Firstly the research background, significance, research contents are introducted;Next, the meaning of market segmentation for marketing, step mode, communicationenterprise market segments conditions and the STP method described in detail;Wanyuan mobile marketing status of work on the basis of system combing, summed upthe lack of Wanyuan mobile market segments; Chapter for the lack of marketsegmentation research targeted solving strategies; Finally, conclusions and deficiencies.Carried out by the article000source mobile home business market segmentationstudy is to establish the case studies in the the Wanyuan mobile business status quobasis. Has direct implications for the improvement of Wanyuan mobile marketing. Inaddition, the communication enterprises market segmentation can also provide someideas.